Shanna attended UCLA School of Arts and Architecture and left to
focus on real world experience.

Naturally interested in make-up, Shanna worked creatively with
national cosmetic brands:

• Nars
• Make-Up Forever
• Urban Decay
• Tony and Tina
• Hard Candy

She began her entrepreneurial journey at eighteen years old by co-founding and creating an upscale athletic female clothing line company, Sportline.

Clients included teams within the:

• NBA – National Basketball Association
• MLB – Major League Baseball
• NHL – National Hockey League

With the desire to expand her creative horizons, Shanna sold Sportline and moved to New York City, the epicenter of fashion and design. NYC provided rare opportunities that included working with some of the most prestigious fashion designers and photo shoots in the world such as:

• Versace Campaign photo shoot by Steven Meisel
• Kenneth Cole, Badgley Mischka and Joop shows during Fashion Week at Bryant Park
• VH1 Divas Live
• Vogue Fashion Awards

Shanna felt it was her turn to take her unique and bold creative side and share it with the world. By creating Genre Style, handmade wearable art pieces that document pop culture in its most authentic light.

Once Genre Style progressed, Shanna found representation as a ‘wearable art stylist’ in Hollywood, CA. Media outlets such as Vh1 and Style.com started following Shanna’s career and highlighted some of her work.

Original pieces include:

• Punk Rock Jacket signed by Johnny Rotten of the Sex Pistols and Ian Astbury of the Cult
• A Nine Inch Nails Jacket/Belt signed byTrent Reznor, Jerome Dillion and Danny Lohner.

Adding to the Genre Brand, Shanna co-created Genre Collection, a line of fashionable hip purses and mp3 accessories that have been sold in Fred Segal, custom orders through Henri Bendel, Target.Com and many other retail outlets (over 45 boutiques nation wide). Due to mass merchandising opportunities, Genre Collection eventually turned into a private label shop.

Genre Collection’s diverse clientele ranged from Duke University to iRiver of Microsoft. Shanna has used her sharp marketing skills to personally present her ideas to Richard Branson(Virgin) and Bono(U2).

Genre Collection Events:

• Mercedes Benz Fashion Week Lounges (Los Angeles,CA)
• Kanye West Grammy Party - Custom designed Hip Tunes belts for Target’s Red Hot Shop which were included as exclusive VIP gifts
• Madonna Re-Invention Tour – Provided Hip Purse Belts to Madonna’s VIP’s in New York, Los Angeles and London.
• Produced an event with VH1 Save The Music (and other charities) held at the Spider Club in Hollywood. The event showcased the fusion of fashion and music (all Genre Collection mp3 belts designed by inspirational celebrities) called "Through The Eyes Of….” Entertainment for the night was legendary hip hop legends DMC of RUN DMC and Doug E. Fresh.

Shanna co-designed hip tune Mp3 accessories with these celebrities/artists:

• Queen Latifah
• Steven Tyler of Aerosmith
• Steve Jones of the Sex Pistols
• Duran Duran
• Alice Cooper
• Dave Meyers – Film Director

Created I Represent Fashion.com teamed with Amazon.com.

I Represent Fashion.com is a one-of-a-kind online store showcasing talented and undiscovered fashion designers from around the world. The site is exclusive - (all designers will be personally selected) and was created on the basis of keeping design integrity while selling to the masses.

All the options given to the designer through I Represent Fashion.com bind the missing pieces every designer needs to succeed in the fashion industry. Designer autonomy, financial assistance, built in PR/marketing opportunities, and worldwide exposure are some of the rare and unique highlights that I Represent Fashion.com introduces to a seasoned designer looking to excel in their career.

“It’s time for designers to own their individual freedom, and I’m excited to be a part of a new e-commerce vehicle that will allow designers that opportunity. The traditional concept of design and fashion retailing will come to a halt with I Represent Fashion.com.” – Shanna